Italian Baja as an added value

25 June 2021

Bortolussi (Interporto) praises the sporting event that works as a tow
Marchiori (Ascom): "A great team effort is needed to restart"


Pordenone - June 25, 2021

"Value added. This is what the Italian Baja can give as an international event that can transmit a multitude of subjects to Pordenone and its surroundings on the occasion of the Cross Country Bajas World Cup race. All the more so in this delicate phase of overall relaunch ”.

To say this is not Mauro Tavella, "art director" of the creature born thirty years ago from the passion of the 4x4 Club 4x4 Pordenone, but Giuseppe Bortolussi, managing director of Interporto Centro Ingrosso Pordenone, who after the national experiment with the Artugna Race in March is now preparing to host the world championship event.


The Italian Baja 2021, from 9 to 11 September according to the restricted competition calendar, but in reality from Sunday 5 to Sunday 12 September based on the planning of the logicistic commitments, will call together competitors from many parts of the globe with their followers of mechanics, carers, team managers, communicators, family members, tourists and enthusiasts. "The added value - specified Bortolussi in the meeting with hoteliers and restaurateurs that took place mid-week at the Italian Baja headquarters at the Tavella driving school - is not only the sporting event that generates economic inducements for accommodation activities, but it is that powerful opportunity for visibility offered to the whole territory by a competition that crosses borders, weaves relationships, shows efficiency and organizational reliability. The Interport is pleased to have welcomed Italian Baja because it is now our business card, with an overall view and a genuine desire for collaboration ".


In the same line, the president of Ascom, Alberto Marchiori: "In order to restart we need great teamwork, between public and private, which goes beyond the fences and thinks about the collective good. Trade operators, despite being tried by the pandemic, are rolling up their sleeves for the umpteenth time. We also need that roaring enthusiasm emanating from Tavella and his "Italian Baja."



Words that found support among those present, with hoteliers and restaurateurs ready to think in terms of offers and conventions (to be included in the digital "Rally Guide" of the race), but also to involve colleagues from other commercial sectors, also assuming to realize special tourist itineraries during the motoring challenge in September, which among other things is placed very well between the feast of the patron saint (Wednesday 8 September) and the following weekend.


Attached image Terranova 2019 (2emmephothorax)

Interview with Tavella (press Office Italian Baja)

Italian Baja Press Office - Carlo Ragogna, cell. 320 4384799

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